As a freelance writer at RPA, I created and wrote a variety of high-end Direct Mail invitations for VIP guests of Mandalay Bay Resort & Casino in Las Vegas.
"Untamed" New Year's Eve Party Invitation
To play up the "naughty" nature of the resort's "Untamed" NYE party, our invitation let guests choose how to interpret the feather duster/tickler enclosed inside, with separate messages for each option.
Tagline for this piece: "Make reservations. But don't bring any."
The enclosed brochure gave them two options:
Headline: Quick: What do you think of?
Housework? Foreplay?
The "Housework" side read: Enjoy your new "feather duster."
The "Foreplay side read: Make reservations. But don't bring any.
Direct Mail - Super Bowl Party Invitation
Details of the party were presented as a series of "downs" along the field.
Direct Mail - Invitation for the opening of Mandalay Beach
Footprints provide a "timeline" of events VIP guests are invited to join.